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“IP剧”是什么 它为何这么火?

谈及2015年最好的电视剧是哪部,目前热播的《琅琊榜》绝对是最有竞争力的候选之一。《琅琊榜》因其情节严谨、节奏张弛有度、画风精致、人物塑造深刻,俨然成为国产剧中的难得一见的清流。

事实上,该剧的成功也离不开原著的“助力”。《琅琊榜》由海宴的同名网络小说改编。早在2007年于起点中文网上进行连载刊登后,《琅琊榜》就获得当年架空历史类年度网络最佳小说、九界网最热门点击等成绩。

如今电视剧作品编剧由原著作者担任,较之原著小说,电视剧中江湖情义与庙堂权谋相互交映,剧情精简却不干瘪,人物错杂却不杂乱,故事本身得到了优质改良。

《琅琊榜》剧照

仅在这一年当中,由网络小说改编而成的影视作品呈百花齐放的繁荣景象,成绩卓越者众多。领跑暑期档的收视冠军《花千骨》,同样改编自fresh果果于2008年连载在晋江文学网的小说。在经过长达两个月的周播放映后,凭借着超200亿次的网络播放量、平均2.66收视率、同名手游2亿元的月流水,“花千骨”这一名字可谓是无人不知,品牌效应呈几何增长,一跃成为人人羡慕的“大IP”。

接档其后的《琅琊榜》,在其IP开发的道路上与《花千骨》有异曲同工之妙,也为国产古装剧精品化树立了新的范式,成为在这鱼龙混杂的改编产业中值得探讨的范本。

何为IP?

如果关注下近期的娱乐新闻,有一个“新词”屡屡见诸于新闻标题中,这就是“IP”。去年人们在讨论“IP”的时候还会萌生一种“高端大气上档次”之感,而今年再议论起来,竟有种堪比“大数据”的泛泛而谈之意。

IP,即Intellectual Property,直译是知识产权,但放在目前的语境中,更多的是指适合二次或多次改编开发的影视文学、游戏动漫等。一时间,文学圈、游戏圈、影视圈无不觊觎 “大IP”,唯恐慢了一步,失去的就不仅仅是IP这个主题,而是站在IP背后成千上万的狂热粉丝和他们不容小觑的消费能力。

《大汉情缘之云中歌》,改编自桐华所著长篇小说《云中歌》

可这个曾风光一时的新鲜词汇,并不代表着一种新兴事物,而更多的是一种新眼光。 改编自网络小说,早已不是件稀奇的事情,受读者喜爱的小说搬到荧屏也是大家熟知的行为,为何如今却又改头换面重新热炒一番?

随着互联网的推进,各类娱乐平台借着互联网这股强风都有了新的发展模式。电影不再是名导们陷于一隅的“自娱自乐”,而是从选题选角到众筹发行都开启了一场自上而下的观众狂欢;电视剧也多由一部已有粉丝基础的小说来改编,依靠原著粉的振臂一呼,收视率就多了层保障;游戏产业更愿借助

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